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What is Search Engine Optimisation (SEO)

SEO is an essential method of generating website traffic, since most internet traffic comes from search results of providers such as Google, Yahoo, Bing, etc.

This method doesn't involve any fees to the search engine providers, so with careful consideration for keywords, structure, optimised images, backlinks, breadcrumb trails, and a great off-site SEO marketing campaign, your website's ranking could be significantly increased resulting in your website appearing closer to the top of the search results list, leading to more clicks and more traffic.

Failing to implement your website's SEO correctly can have devastating results, leading to your website getting close to no traffic at all. This scenario isn't so hard to imagine considering how many companies are generally competing to offer the same product or service. So, as with most things, this could be left to the experts.

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