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Why Video Advertising?

Since the early days, moving pictures proved to be one of the most powerful mediums. Now, video commercials are regarded as one of the best ways of engaging, convincing and converting the public.

Social media platforms are now getting more and more onboard. A product video can be a great differentiator. Engaging stories that showcase the attributes and benefits can be created and easily shared. TV and other platforms with hundreds of millions of subscribers that consume vast amounts of content, such as YouTube and TikTok, are great mediums for delivering your message.

Connected TV (CTV)

Many platforms are now sharpening their advertising services with the birth of Connected TV (CTV) allowing users to view your ads from the comfort of their sofa. This can be a fantastic addition to your advertising toolbox given the level of targeting that can be enabled.

At Altorum, we believe video content is easily one of the most effective marketing techniques if applied correctly, allowing the audience to participate in the experience without ever going outside their comfort zone.

We work with our clients to establish their creative needs and deliver their core message. From start to finish, our creative team will work with you to create a storyboard and pre-production planning; once agreed, we will then hand this over to our production team, who will execute the approved plan keeping you involved every step of the way.

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