PPC is an excellent way of generating traffic to your website. However, not every marketing campaign will benefit from this advertising medium.

So what is Pay Per Click, and why should you care?

It is an online form of advertisement where the advertiser pays a pre-agreed amount of money to the publisher for each received click on their ad. This medium is an excellent way of generating traffic on your website since your ad will feature on relevant search results, significantly increasing your visibility in the vast sea of online competitors.

You can run your PPC ad in any region, state, country or all around the globe. There are also different ad styles: text, product listing, image & video.

Is this the right direction for your advertising campaign? There are a few things worth considering, such as target demographic and their search habits, as well as a consideration for saturated advertising channels, as those inundated with similar service providers could see you in a bidding war for the top spot. However, with careful planning and the right amount of research around keywords, this may indeed be a viable option for you.

Speak with Altorum to get the best advice tailored to your specific needs.

See also Google AdWords

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