Regardless of their size or longevity on the market, most companies can benefit from social media. To achieve success as a business on social media, you need to have a clear and well thought out strategy. Firstly, it is essential to choose the right platforms for your product or service. Evidently, content is essential. Also, very important is to reinforce the same brand image throughout all ongoing marketing campaigns to create an unmistakable brand identity.
Social media has also proven a great place to track competitors in order to get the upper hand.
If executed correctly, your social media efforts will aid your demographic in identifying and engaging with your brand.
See also Social Media Advertising